What is the motivation letter?

The motivation letter is a document that goes together with personal CV when applying for a job, otherwise called a declaration of intent. The letter has approximately 200-250 words, not more than one-half page and has a relatively rigorous structure. The aim is to show the supplementary activities or to highlight the activities outlined in your CV, with what you increase the chances of winning a job. In other words, letter of motivation should be the employer's answer to the question: "Why should just hire this person?”


The motivation letter is always written by the person who seeks a job. It is often the most important part of the job application because it shows employers your communication skills, put emphasis on activities that you have performed, advertising your qualities, your articulation skills, and somehow your personality.

  1. The motivation letter should be concise, well organized, adjusted to the job you are applying for.
  2. Motivation letters take time, however don’t hesitate to give the proper time and importance to formulate as good as possible.
  3. Avoid letters that are not addressed to a particular person (avoid: Dear Sir/Madam, addressed to the person in charge/to whom it may concern, etc.). Try to find out in advance who to address the letter to, the exact title of the responsible person and business address.
  4. Be focused and concise. Avoid redundant details. Avoid repeating the information you have already given in the CV.
  5. Be courteous and professional. Thank the employer for considering your application, for the interview opportunity, etc.
  6. Sign your papers. It is important to give the serious impression, ensuring authorship, taking responsibility over the material you have given, and to avoid any possible entanglement.

What should be included?

  1. Show your interest to the position, employer, company, institution, etc. Do your research on the institution you are applying!
  2. Identify and expand the information on your skills and work experience that is more valuable for the position you are applying.
  3. Indicate how these skills meet the requirements of employer.

What should not be included?

  1. Sophisticated explanation of your CV.
  2. Grammatical or spelling errors.
  3. Iteration of formula-expressions shows a lack of imagination.
  4. Unnecessary personal information or photo

What you should not do?

The motivation letter is your first introduction to the employer, given the fact that errors in its formulation should be eliminated because a first impression plays an important role in your long-term image. Our goal is to create an idea for modeling and structuring the motivation letter in order for it to be functional and useful for your employment.

1) Do not exaggerate with 'I'! The cover letter is not an autobiography. Focus on meeting the requirements of the employer, not on the story of your life. You should not give the impression of a self-focused person, so minimize the use of the word 'I', especially at the beginning of the sentence.

2) Do not start the letter in a poor way! When creating the letter, focus in its opening, it is important to wake interest to the reader by drawing attention from the beginning of the letter. For example: A week opening: Please consider me in the position of sales manager. Correct way: The experience and the position you offer coincides with my 3 year experience as top manager.

3) Do not exclude your strong points! The motivation letter is an indicator of your abilities as a candidate. As the CV, letter of motivation should be detailed with your professional achievements, and there should be given the main reasons why you should be the one that is called for interview. In the motivation letter you should emphasize your successes so far.

For example: communication skills - Five years’ experience in public lectures, and executive level experience in reporting. Computer Awareness: Certified Level in MS Office and expert in the design and development of web sites.

4) Do not compile a letter nor too long nor too short! If your letter has only one or two paragraphs is not likely to provide all the essential information making it an ineffective letter. If it exceeds a page it can become boring, and because of this fact it should be as concise and attractive as possible. Respect the time of the reader!

5) Do not repeat the words of your CV - The motivation letter should not repeat what you have written in CV. Formulate letter efficiently and let your CV not to remain under the shadow. You can tell one of your achievements briefly, as "my biggest sale", or "my technological triumph".

6) Be specific! At the moment you reply to a job offer, refer to the specific job position offered. The employers receive many applications, so make sure that your letter gives all the ingredients matched with the needs and demands of the employers.

7) Remember, writing should be uniform! If you are applying for a number of different positions, then the way of the writing should be in general and uniform. It is important not to address your letter to the wrong place, to the wrong name.

8) Do not close your letter passively! Put your future in your hands, and success will follow. Sound sure for your skills; close the letter with a sentence like: “I will be following developments closely and am willing to answer questions you may have. Meanwhile you can contact me at this phone number”.

9) Don’t be impolite! Your letter of motivation should reflect your thanks and consideration for the reader's time.

10) Do not forget to sign your letter!

Ethics must characterize your letter. Signature shows attention to detail which appraised in the business ethics. If your letter is sent by e-mail, the signature is not necessary.