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INVITATION TO TENDER: DEVELOPMENT OF AWARENESS RAISING CAMPAIGN

  • star Publikuar: 31-08-2023
  • star Skadon: 14-09-2023

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INVITATION TO TENDER

SUBJECT: DEVELOPMENT OF AWARENESS RAISING CAMPAIGN

Project: “Strengthening social service workforce to provide continued quality social services for most vulnerable children and their families” implemented by Coalition of NGOs for Child Protection in Kosovo – KOMF, supported by UNICEF and in partnership with USAID.

Dear Madam/Sir,

KOMF invites companies, to submit offers for the award of the provision of services for the design, development, production and dissemination of an awareness raising campaign on the role and importance of “Social Worker and social services” for vulnerable children and families in need, in frame of the project “Strengthening social service workforce to provide continued quality social services for most vulnerable children and their families”.

Contract Title: Development of awareness raising campaign

Reference Number: KOS/PCA202261/PD202273

Date of Publication: 31.08.2023

Closing Date: 14.09.2023

Contracting Authority: Coalition of NGOs for Child Protection – KOMF

Address: Sejdi Kryeziu Str. B-4, No 14, 10 000 Prishtinë, Kosovë

Your Offer must be submitted before the deadline in hard copy, in sealed envelopes (two dossier; one original and one copy), at the above-mentioned address.

All submitted documents must conform to the requirements outlined in the Terms of Reference Annex 1.

For additional information about this procurement activity and ToR, please send your questions to the email below:

E-mail: [email protected]

Please ensure that you submit your offer in the manner and by the time described in the Termes of Reference.

ANNEX 1 – TERMS OF REFERENCE

ABOUT COALITION OF NGOS FOR CHILD PROTECTION KOMF

Coalition of NGOs for Child Protection in Kosovo – KOMF, founded in 2011, consists of 34 local and international non-governmental organizations working in the field of child protection, with the joint mission of advocating for the advancements and protection of children’s rights in Kosovo.

The objectives of the Coalition are:

  • Contribution in advancement of the legislation related to the rights of the child;
  • Monitoring of the implementation of the legislation related to the rights of the child;
  • Awareness raising of the wide public on issues related to child rights and child protection;
  • Empowerment of the Coalition as a strong and effective child rights and child protection advocate.

DESCRIPTION OF THE CONTEXT
The role of a social worker in Kosovo is of paramount importance to the welfare and well-being of vulnerable groups, particularly children and families. Within the framework of social services delivered through public institutions and non-governmental organizations, social workers play a multifaceted role that involves various responsibilities to support and empower these groups. This role encompasses several key aspects:

  1. Facilitating Access to Social Services: Social workers act as intermediaries between the citizens in need and the available social services. They help individuals and families understand their rights, navigate the complex system of available services, and access the appropriate support they require, such as financial assistance, healthcare, education, and housing.
  2. Child and Family Well-Being: A core aspect of a social worker's role is to ensure the well-being of children and families. They work to strengthen family dynamics, provide counselling, and offer guidance on issues related to welfare. By focusing on child protection and family cohesion, social workers contribute to creating a safe and nurturing environment for children to thrive.
  3. Promoting Social Justice and Reducing Discrimination: Social workers are instrumental in challenging discriminatory practices and advocating for social justice. They help to create inclusive and equitable societies by addressing systemic inequalities and fighting against discrimination based on factors such as gender, ethnicity, or socio-economic status.
  4. Preventing and Responding to Violence and Abuse: Social workers are at the forefront of efforts to prevent and respond to violence, abuse, neglect, and exploitation within families and communities. They provide support to victims, coordinate interventions, and collaborate with law enforcement and other relevant authorities to ensure the safety and well-being of those affected.
  5. Advocacy and Networking: Social workers engage in advocacy efforts to raise awareness about the importance of social work and its impact on vulnerable populations. They facilitate networking among key stakeholders, such as government institutions, NGOs, and community organizations, to strengthen collaboration and resource allocation for social services.
  6. Awareness Campaigns: Social workers are engaged in raising awareness among the general public about social issues, child protection, family well-being, and the importance of investing in social services. This education and advocacy work helps create a more supportive and informed society.

Given the ongoing legislation reform on social services in Kosovo, social workers have a unique opportunity to advocate for the recognition and strengthening of their role. Through various interventions, such as advocacy, networking meetings, conferences, and awareness campaigns, social workers can highlight the crucial contribution they make to the social protection and well-being of children and families. This concerted effort can lead to increased attention, resources, and support for social work as a vital component of Kosovo's social service landscape.

The aim of the awareness raising campaign is raise awareness and increase mobilization of social workforce and wide public, on the importance of social work and provision of quality social services.

This Call intends to award one company for the design, development, production and dissemination of promotional products for the conduction of an awareness raising campaign, involving subcontractor/s, in the field of social services, with focus in child protection. The contracted company will be engaged on the basis of a service contract agreement.

DURATION OF ENGAGEMENT

The contracted service provider who will design and implement the awareness raising campaign, will be engaged for the period: from September to November 2023. The implementation of the awareness raising campaign will consist of 30 days, from the 1st of October 2023 until the 31th of October 2023.

PERIOD OF THE OFFER VALIDITY

The submitted offers from companies must remain valid for at least 45 calendar days from the date when the specific offer is submitted from the respective company.

DESCRIPTION OF WORK / DELIVERABLES

  1. Design of the campaign (branding, message and slogan, action plan, dissemination materials, opening ceremony materials as poster, invitation, agenda)
  2. Printing of campaign materials (brochures, poster, opening ceremony materials as poster, invitation, agenda)
  3. Production of one awareness raising video
  4. Provide a concept for the opening ceremony
  5. Maintain the visibility and communication of the awareness raising campaign in social media

TECHNICAL SPECIFICATIONS FOR REQUESTED DELIVERABLES

TABLE OF TECHNICAL SPECIFICATIONS FOR EACH SERVICE

#

Description of deliverable

Unit

# of units

1

Design the branding of the entire awareness raising campaign, consisting of: visual identity of the campaign, slogan of the campaign and timeline of the 30-day campaign.

Per branding

1

2

Production of a maximum one (1) minute awareness raising video with content related to the role of a social worker in a society and the importance of providing qualitative social services for children and families. The video clip content should be presented in Albanian, with subtitles in English and Serbian language. The video will be broadcasted in three mediums for three weeks, twice a day.

Per video

1

3

Design the Poster of the campaign which will follow the visual identity and will contain the slogan of the campaign. The poster be shared on the LED screen during the opening ceremony of the campaign, and will be shared on social media, during the campaign.

Per poster

1

4

Design and print of 100 brochures (A4 paper, three-fold, multi color, two side printed) with information on the state of social services, role of social worker, rights of citizens to have access in social services and all information they need regarding social services. Brochures will be produced in three languages (60 copies in Albanian, 20 in English and 20 in Serbian language).

Per piece

100

5

Design and print of 100 pens which will contain the slogan of the campaign, in accordance to the visual identity of the campaign.

Per piece

100

6

Design and print of 100 note books A5 format, hard cover, approximately. 70-90 pg. inside 100 -150 gsm bz, with the visual identity of the campaign.

Per piece

100

7

Design and print of 100 folders which will contain the slogan of the campaign, in accordance to the visual identity of the campaign.

Per piece

100

8

Design and print of 100 pins and stickers with slogan and brand of the campaign, to disseminate during the entire implementation of the campaign.

Per piece

100

9

Design and print 50 tote bags with slogan and brand of the campaign, to disseminate during the entire implementation of the campaign.

Per item

1

10

Participate in a consultation meeting with social service providers for pre-testing and validation of developed materials.

Per meeting

1

11

Maintain the visibility and communication of the awareness raising campaign in social media (Facebook, Twitter, Instagram).

Per campaign

1

12

Deliver the final report of the awareness raising campaign implementation, with the results from the broadcasting of the campaign slogan and messages on national TVs and social media.

Per report

1

EVALUATION CRITERIA

All offers submitted by companies will be assessed according to the following steps and criteria. If the examination of the offer does not meet the eligibility criteria, the application will be rejected on this sole basis. In case of reception of more than one offer that satisfies and fulfills the requested standards, the selection of the winner will be based on the lowest financial offer received from the company.

STEP 1: ADMINISTRATIVE CHECK

If the examination of the offer does not meet the set criteria:

  • The Application has arrived within the deadline set in the invitation to tender;
  • The required mandatory documents are provided with the application;
  • The offer is signed and stamped by the authorized person of the company;

The application will be rejected on the basis of administrative error.

STEP 2: QUALITY EVALUATION

The quality of the applications will be evaluated using the evaluation criteria in the evaluation grid below.

Criterion

Points

Maximum

Quality of the proposed offer: Is the concept of the campaign clear, sharp and innovative for the wide public?

50

Experience / portfolio of the company: Does the company have efficient experience in implementing awareness raising campaigns, in the field of social services / child protection?

30

Financial offer: How realistic and effective the financial offer is, in relation to the submitted offer?

20

Total points

100

ELIGIBLE APPLICANTS

The following have the right to apply:

  • All legal entities, companies that are registered in the Business Registration Agency, within the Ministry of Trade and Industry;
  • Which have registered organizational bank accounts;
  • Which have capacities to prepare and implement the proposed campaign;

REQUIRED MANDATORY DOCUMENTS

  • A copy of the Registration Certificate of the company;
  • Fiscal Number Certificate;
  • Tax Verification;
  • Concepts of awareness raising campaign, concepts of awareness raising video and installation.
  • Financial offer, including the filled table of the financial offer, signed and stamped by the authorized person of the company. Financial offer must include all prizes in Euro currency, VAT excluded.
  • The CV / Portfolio of the company with the company background, samples of previous similar work and technical specification of the equipment in possession of the company, that are related to the services and deliverables specified in the call;
  • Three references from partners for which the company has offered similar visibility services.

KOMF CHILD PROTECTION POLICY

KOMF possesses its own Child Protection Policy and Code of Conduct. The engaged company is expected to respect and follow the standards set in the CPP. The company will be introduced and explained regarding KOMF procedures and processes toward protection of children, and it is expected to sign the declaration of vowing to respect KOMF Child Protection Policy and Code of Conduct. The signed declaration will be part of the contract with the company.

COPYRIGHT AND PROPERTY RIGHT

KOMF will have the right to all the intellectual property and other property rights, without any restriction on copyright, in respect of all the above specifications that will be developed by the engaged / contracted company for the development and implementation of the awareness raising campaign, under the contract. All materials and all other data prepared by the contracted company will be owned by KOMF, will be treated with confidentiality and will be submitted only to KOMF, as specified in the contract.

HOW TO APPLY

  • The call will remain open to the public from the 31 of August to 14 of September 2023.
  • The template of the offer that has to be submitted can be downloaded from the advertised Call, KOMF website www.komfkosova.org, or from KOMF official Facebook page.
  • The completed application must be submitted in hard copy, in two sealed envelopes (two dossiers; one original and one copy), signed and stamped by the legal representative of the company.
  • The following subject must be written on the sealed envelope: “Offer: Develop and implement the awareness raising campaign on social services”.
  • The offers must be submitted at KOMF premises, in the address: Sejdi Kryeziu Str. Bl.4 K.4 No. 14, 10000 Prishtinë, Kosovë, every working day from 9:00 until 15:00.
  • Modifying the template of the offer will result in the rejection of the application.
  • The offer template should be filled using an appropriate computer program (Word/Excel) in one of three official languages in Kosovo. Applications written by hand, typewriter or otherwise will not be accepted.

ANNEX 2 – FINANCIAL OFFER

Bidder Name and signature:

Date of offer:

TABLE OF FINANCIAL OFFER

#

Description of deliverable

Unit

# of

units

Price per UnitTotal price

1

Design the branding of the entire awareness raising campaign, consisting of: visual identity of the campaign, slogan of the campaign and timeline of the 30-day campaign.

Per branding

1

2

Production of a maximum one (1) minute awareness raising video with content related to the role of a social worker in a society and the importance of providing qualitative social services for children and families. The video clip content should be presented in Albanian, with subtitles in English and Serbian language. The video will be broadcasted in three mediums for three weeks, twice a day.

Per video

1

3

Design the Poster of the campaign which will follow the visual identity and will contain the slogan of the campaign. The poster be shared on the LED screen during the opening ceremony of the campaign, and will be shared on social media, during the campaign.

Per poster

1

4

Design and print of 100 brochures (A4 paper, three-fold, multi color, two side printed) with information on the state of social services, role of social worker, rights of citizens to have access in social services and all information they need regarding social services. Brochures will be produced in three languages (60 copies in Albanian, 20 in English and 20 in Serbian language).

Per piece

100

5

Design and print of 100 pens which will contain the slogan of the campaign, in accordance to the visual identity of the campaign.

Per piece

100

6

Design and print of 100 note books A5 format, hard cover, approximately. 70-90 pg. inside 100 -150 gsm bz, with the visual identity of the campaign.

Per piece

100

7

Design and print of 100 folders which will contain the slogan of the campaign, in accordance to the visual identity of the campaign.

Per piece

100

8

Design and print of 100 pins and stickers with slogan and brand of the campaign, to disseminate during the entire implementation of the campaign.

Per piece

100

9

Design and print 50 tote bags with slogan and brand of the campaign, to disseminate during the entire implementation of the campaign.

Per item

1

10

Maintain the visibility and communication of the awareness raising campaign in social media (Facebook, Twitter, Instagram).

Per campaign

1

11

Maintain the visibility and communication of the awareness raising campaign in social media (Facebook, Twitter, Instagram).

Per campaign

1

12

Deliver the final report of the awareness raising campaign implementation, with the results from the broadcasting of the campaign slogan and messages on national TVs and social media.

Per report

1

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