MARKETING SPECIALIST VACANCY

ProCredit Bank Kosovo is currently seeking a dynamic and experienced Marketing Specialist to join our amazing Marketing Unit in Head Office in Prishtina. The ideal candidate will be responsible for developing and implementing marketing strategies to enhance the bank's brand, attract new customers, and promote our products and services. If you have a proven track record in marketing, a creative mindset, and a passion for driving business growth, we invite you to apply. This is an excellent opportunity for individuals looking to advance their career in marketing within the banking sector.

Responsibilities:

Key Responsibilities:

Performance Marketing:

• Develop and execute data-driven marketing campaigns across digital channels.
• Optimize campaigns for lead generation, customer acquisition, and conversion, ensuring maximum return on investment.
• Monitor campaign performance, conduct A/B testing, and use data insights to improve results.
• Track and report key performance metrics and provide actionable recommendations.

Content Creation & Branding:

• Research and write high-quality articles, blog posts, and thought leadership pieces aligned with the bank’s brand and industry trends.
• Create engaging ad copy, landing pages, and social media content to support performance marketing efforts.
• Ensure consistent brand messaging and adherence to brand guidelines across digital and offline channels.
• Oversee brand visibility in bank branches by managing in-branch marketing materials and promotional displays.
• Collaborate with internal teams to gather insights and craft compelling narratives that resonate with target audiences.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in performance marketing and content writing.
• Strong analytical skills with expertise in campaign tracking, conversion optimization, and audience segmentation.
• Ability to craft high-quality articles, blogs, and ad copy that engage and inform target audiences.
• Experience with SEO, SEM, Google Analytics, and marketing attribution models.
• Strong storytelling skills with a creative approach to content creation.
• Excellent written and verbal communication skills (Albanian and English).
• Ability to balance data-driven marketing strategies with creative content development.
• Results-oriented mindset with a focus on maximizing performance and engagement.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Strong interpersonal skills.

What we offer:

• Competitive compensation and benefits package to recognize your expertise and dedication.
• Professional growth opportunity within a dynamic banking environment.
• Multiple national and international training opportunities.
• Collaborative environment fostering a culture of teamwork.
• Positive and inclusive work environment that values diversity and teamwork.

If you are eager to elevate your career in marketing and be part of a reputable bank with an international environment characterized by flat hierarchies, we encourage you to apply.

How to apply:

Interested candidates should submit their application via email [email protected], no later than March 16th, 2025.

Please be informed that only selected candidates will be contacted by Human Resources Department and invited to participate in the selection process.