Job Title: Digital Marketing Specialist

Company: ILLYVOIP
Location: Pristina, Kosovo
Employment Type: Full Time
Work Mode: On-site

About Us:

ILLYVOIP has been a leader in business communication for over 13 years, offering innovative VoIP solutions with integrated CRM and auto-dialer features. We are committed to delivering top-tier service and customized solutions to meet our clients’ unique needs.

Position Overview:

We are seeking a dedicated Digital Marketing Specialist to join our team. The ideal candidate will handle day-to-day execution and optimization of digital marketing campaigns, including setup, troubleshooting, performance improvements, and reporting. This role focuses on supporting growth through measurable results, escalating more complex technical tracking issues when needed, and ensuring efficient execution of marketing strategies across multiple platforms.

Key Responsibilities:

• Manage and optimize Google Ads campaigns (Search, Display, Performance Max), including structure, targeting, budgets, and creatives.
• Plan, launch, and optimize Meta Ads (Facebook & Instagram) for lead generation and conversions.
• Identify and resolve common performance issues (low CTR, high CPC, poor conversion rate) through testing and optimizations.
• Implement and maintain tracking best practices (pixels, conversion events, UTMs, GA4 goals) to ensure accurate attribution.
• Document campaign changes, tests, and results; maintain clear reporting and performance notes.
• Escalate complex tracking/analytics or website-related issues to the appropriate technical teams when necessary.
• Monitor performance alerts and key KPIs, reporting anomalies according to standard procedures.
• Follow standard operating procedures for campaign management, ensuring timely and accurate execution.
• Support the team by researching and testing new channels such as TikTok Ads, LinkedIn Ads, Twitter/X Ads, Taboola, and other platforms.

Qualifications:

• Proven experience with Google Ads and Meta Ads campaign management.
• Strong understanding of marketing performance metrics: CTR, CPC, CPA/CAC, ROAS/ROI, conversion rate.
• Hands-on experience with Google Analytics (GA4) and Meta Business Suite (or similar analytics tools).
• Familiarity with tracking tools: pixels, conversion events, tag setups, and UTM structures.
• A/B testing mindset for ads, creatives, audiences, and landing pages.
• Experience with CRM-based marketing workflows or automation tools is a plus.
• Strong problem-solving skills and the ability to work independently in a fast-paced environment.

Why Join ILLYVOIP?

• Be part of a dedicated team passionate about revolutionizing business communication.
• Engage in continuous learning and professional development opportunities.
• Contribute to innovative projects that make a positive impact on client operations.

Application Process:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience to [email protected] . Applications will be reviewed on a rolling basis until the position is filled.

ILLYVOIP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We look forward to welcoming a new member to our team who shares our commitment to excellence at ILLYVOIP.