MARKETING SPECIALIST VACANCY

ProCredit Bank Kosovo is currently seeking a dynamic and experienced Marketing Specialist to join our amazing Marketing Unit in Head Office in Prishtina. The ideal candidate will be responsible for developing and implementing marketing strategies to enhance the bank's brand, attract new customers, and promote our products and services. If you have a proven track record in marketing, a creative mindset, and a passion for driving business growth, we invite you to apply. This is an excellent opportunity for individuals looking to advance their career in marketing within the banking sector.

Responsibilities:

Marketing Strategies:

• Create comprehensive marketing plans to achieve business objectives.
• Implement marketing campaigns across various channels, including digital, and social media.
• Communicate marketing strategies and results to key stakeholders.

Digital Marketing:

• Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media.
• Analyse digital campaign performance and optimize strategies for maximum impact.
• Produce engaging content for marketing materials, website, and social media platforms.
• Collaborate with internal teams to gather information and create compelling narratives.

Brand Management:

• Ensure consistent brand messaging and adherence to brand guidelines.
• Monitor and manage the bank's online and offline presence to enhance brand equity.

Market Research:

• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Use data-driven insights to inform marketing strategies and decision-making.

Event Planning:

• Plan and coordinate events to promote the bank and engage with the community.
• Collaborate with stakeholders to ensure successful event execution.
  

Qualifications:

Educational Background:

• Bachelor’s degree in Marketing, Business, or a related field.

Experience:

• Proven experience in marketing.
• Demonstrated success in developing and executing marketing strategies.

Analytical Skills:

• Strong analytical and data-driven decision-making skills.
• Proficiency in using analytics tools and platforms.

Creativity:

• Ability to think creatively and develop innovative marketing campaigns.
• Strong writing and creative content creation skills.

Digital Marketing Expertise:

• Experience in digital marketing, including SEO, SEM, Google Analytics, and social media.
• Familiarity with marketing automation tools.

Communication Skills:

• Excellent written and verbal communication skills (Albanian and English).
• Ability to effectively communicate marketing strategies to diverse audiences.

Team Player:

• Collaborative mindset with the ability to work well in cross-functional teams.
• Strong interpersonal skills.

What we offer:

• Competitive compensation and benefits package to recognize your expertise and dedication.
• Professional growth opportunity within a dynamic banking environment.
• Multiple national and international training opportunities.
• Collaborative environment fostering a culture of teamwork.
• Positive and inclusive work environment that values diversity and teamwork.

If you are eager to elevate your career in marketing and be part of a reputable bank with an international environment characterized by flat hierarchies, we encourage you to apply.

How to apply:

Interested candidates should submit their application via our online application form accessible in the link below , no later than January 31, 2024.

https://cv-uploader.procredit-group.com/Default.aspx?position=7e563aab1131c8c4327f1fcd4a683198

Please be informed that only selected candidates will be contacted by Human Resources Department and invited to participate in the selection process.